LoveMom is an English brand founded by Jana.

The gorgeous designs have been handpicked and chosen to brighten your day. The Swaddles are versatile and can be used for discreet breastfeeding, winding, napping, tummy time and covering a pushchair in addition to swaddling.

This swaddles are made from lightweight, silky soft, breathable bamboo & GOTS organic cotton blend muslin, making it perfect for safely swaddling a little one to help them sleep better. Bamboo is an eco-friendly fabric, fast, naturally growing plant that doesn't require any pesticides or fertilisers. Biodegradable, thermo-regulating, UV resistant and hypoallergenic.